(Solution)-MKT 421 - identifies each link in the supply chain


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Select an industry.Create a Microsoft®PowerPoint®presentation (8-10 slides) that identifies each link in the supply chain and the purpose and value in each.For example, if the shoe industry were to be chosen, the supply chain might look something like:Manufacturer•plans the product mix•designs the shoes•determines the materials•makes the shoes•advertises the shoes•ships in bulk to middlemenDistributor•receives shipment from manufacturer•establishes relationships with retailers•extends credit to retailers•breaks down from bulk quantities to smaller cases•ships product to retailersRetailer•displays the shoes•advertises to drive consumers into the store•determines product selection•pays salespeople to help the consumer decide•processes the transaction•transfers possession to the consumerFormat your presentation consistent with APA guidelines.


Solution ID:10086609 | Question answered on 16-Oct-2016

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