58. No matter how big the advertising budget, advertising can succeed only if commercials: a. are economically feasible. b. gain attention and communicate well. c. are acceptable on a global level. d. are artistically pleasing.59. Developing an effective message strategy begins with identifying customer ___________ that can be used as advertising appeals. a. demographics b. lifestyles c. psychographics d. benefits60. Advertising appeals should have three characteristics. All of the following are among those characteristics EXCEPT: a. be meaningful. b. be tasteful. c. be believable. d. be distinctive.
Solution ID:10086503 | Question answered on 16-Oct-2016
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