61. In evaluating messages for advertising, pointing out the benefits that make the product more desirable or interesting to consumers ensures that the message will be: a. meaningful. b. distinctive. c. believable. d. remembered.62. In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad: a. meaningful. b. distinctive. c. believable. d. remembered.63. In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising? a. slice of life b. lifestyle c. mood or imagery d. personality symbol
Solution ID:10086499 | Question answered on 16-Oct-2016
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