76. To be effective, ads should have some form of pattern (given that more than one ad is going to be used). If an advertiser were to schedule ads evenly over a given period of time, this pattern would be called: a. pulsing. b. flow. c. rollout. d. continuity.77. A marketing services firm that assists companies in planning, preparing, implementing, and evaluating all or portions of their advertising programs is called a(n): a. marketing control group. b. product services unit. c. advertising agency. d. situation consultant.78. The largest U.S. advertising agency is ____________ with an annual gross income of $1.8 billion on billings. a. J. Walter Thompson b. Saatchi & Saatchi c. BBD&O Global d. McCann-Erikson Worldwide
Solution ID:10086464 | Question answered on 16-Oct-2016
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