(Solution)-All of the following are benefits of a standardization


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79. All of the following are benefits of a standardization policy in global advertising EXCEPT: a. lower advertising costs. b. greater global advertising coordination. c. an attention to local differences in various global markets. d. more consistent worldwide image.80. _________________ is short-term incentives to encourage purchase or sales of a product or service. a. Advertising b. Sales promotion c. Online advertising d. Public relations81. Several factors have contributed to the rapid growth of sales promotion. All of the factors listed below have played a part in that growth EXCEPT: a. greater pressure to increase sales. b. more competition and a decline in differentiation of brands. c. a relaxing of government regulations governing sales promotion. d. advertising efficiency has declined.


Solution ID:10086456 | Question answered on 16-Oct-2016

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