(Solution)-The first thing a reader notices in a printed

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67. The first thing a reader notices in a printed advertising is the: a. headline. b. illustration. c. copy. d. format.68. The measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time is called: a. reach. b. frequency. c. impact. d. performance.69. The measure of how many times the average person in the target market is exposed to the message is called: a. reach. b. frequency. c. impact. d. performance.

 

Solution ID:10086432 | Question answered on 16-Oct-2016

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