67. The first thing a reader notices in a printed advertising is the: a. headline. b. illustration. c. copy. d. format.68. The measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time is called: a. reach. b. frequency. c. impact. d. performance.69. The measure of how many times the average person in the target market is exposed to the message is called: a. reach. b. frequency. c. impact. d. performance.
Solution ID:10086432 | Question answered on 16-Oct-2016
Price : $13
Order New Solution. Quick Turnaround
Click on the button below in order to Order for a New, Original and High-Quality Essay Solutions.
New orders are original solutions and precise to your writing instruction requirements. Place a New Order using the button below.