70. Media planners consider many factors when making their media choices. According to the text, all of the following factors would be considered EXCEPT: a. the fashionability of the media. b. the media habits of target consumers. c. the nature of the product. d. the type of message to be used.71. If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types? a. newspapers b. television c. direct mail d. radio72. _________________ combine(s) sight, sound, and motion; appeals to the senses; and, has a low cost per exposure as advantages. a. Newspapers b. Television c. Direct mail d. Radio
Solution ID:10086428 | Question answered on 16-Oct-2016
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