73. The advantages of audience selectivity, no ad competition, and personalization apply to which type of media? a. newspapers b. television c. direct mail d. radio74. ________________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities. a. Direct mail b. Outdoor c. Online d. Radio75. Which of the following mass media forms has the disadvantages of long ad-purchase lead time, high cost, no guarantee of position? a. newspapers b. television c. magazines d. radio
Solution ID:10086425 | Question answered on 16-Oct-2016
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